The Live To Be Different Foundation, led by NASCAR driver Bubba Wallace, was formed in 2017 to lift up individuals seeking a means to fulfill their potential, no matter their age, skin color, disabilities, or ambitions. Through a message of compassion, love, and understanding, Bubba believes all barriers can be removed so that all dreams can be realized.

Bubba and Live To Be Different's mission is to encourage the next generation to be better and more inclusive than every generation before it so that they can achieve anything they put their mind to, just as Bubba has done in his journey standing up for racial justice while trailblazing as one of NASCAR's most successful African-American drivers.