GoGastonNC invites business owners, community partners, and leaders to a presentation on the results of a visitor perception study and what they mean for the future of Gaston County.

 

Visitors drive economic impact. This research offers a clear look at how Gaston County is viewed by visitors and potential visitors— and how those perceptions can shape future tourism, marketing, and growth.

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This presentation, conducted by North Star Place Branding & Marketing, draws from extensive research, including:

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• Learn how visitors currently perceive Gaston County

• Understand what influences travel decisions and visitor spending

• See how these insights will guide future tourism and marketing efforts

• Take away information that can support your own business or organization

• Build a shared understanding of Gaston County’s direction moving forward

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This research will be used to inform the upcoming rebrand for GoGastonNC, the findings go well beyond branding and offer valuable insight into how Gaston County is seen today and where opportunities exist.