Privacy Policy
Last Updated: July 2026
Purpose
Gaston County Tourism Development is committed to protecting the privacy of visitors who interact with our
website, subscribe to communications, request information, or otherwise engage with our organization. This policy explains what information we collect, how we use it, and the choices available to consumers regarding their personal
information. Gaston County Tourism Development collects and uses information to support tourism
promotion, visitor services, and destination marketing efforts.
Scope
This policy applies to information collected through:
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GoGastonNC.org
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Online forms
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Visitor Guide requests
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Newsletter subscriptions
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Social media lead forms
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Email communications
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Any other digital services managed by GoGastonNC
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Information We Collect
Depending on how a visitor interacts with us, we may collect:
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Name
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Email address
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Mailing address
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Phone number
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Organization (if applicable)
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Travel interests
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Information voluntarily submitted through formsInformation Collected Automatically
Our website and third-party service providers may automatically collect:
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IP address
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Browser type
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Device type
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Operating system
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Pages visited
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Time spent on pages
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Referral source
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Geographic city and region (approximate)
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Clickstream data
This information may be collected using cookies and similar technologies.
Cookies and Analytics
GoGastonNC uses cookies and similar technologies to help provide a better user experience, understand how visitors interact with our website, and improve our online services. We use website analytics tools, including Google Analytics, to collect information about website usage, such as pages visited, traffic sources, device information, and general visitor
interactions. This information helps us evaluate website performance, improve content, and understand how visitors engage with GoGastonNC.org.
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We may also use advertising tools, such as Google Ads, to measure the effectiveness of our marketing campaigns and understand how visitors arrive at our website after engaging with our advertisements.
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These tools may use cookies or similar technologies to collect information. The information collected is used for website analytics, performance measurement, and marketing insights. Visitors can manage or disable cookies through their web browser settings. Disabling cookies may affect certain website features or the accuracy of website analytics.
Online Forms
Information submitted through online forms on GoGastonNC.org, as well as forms used by GoGastonNC or service providers acting on our behalf for research, surveys, or visitor engagement efforts, may be collected and managed through website platforms or third-party service providers used to support tourism promotion, visitor communications, research, and services.
How We Use Information
Collected information may be used to:
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Respond to inquiries
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Fulfill Visitor Guide requests
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Send newsletters and travel information
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Provide information requested by the visitor
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Improve website performance
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Evaluate marketing effectiveness
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Develop tourism programs and services
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Produce aggregated statistical reports
We do not sell personal information.
Sharing Information
GoGastonNC may share information only when necessary to:
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Deliver requested services
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Work with trusted service providers that support our operations
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Comply with legal requirements
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Protect the rights and safety of GoGastonNC or the public
Service providers are expected to protect personal information consistent with applicable privacy requirements. These providers may include website hosting, analytics, email communication, and technology service providers.
Email Communications
Visitors who subscribe to newsletters or other communications may unsubscribe at any time by:
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Clicking the "Unsubscribe" link included in email communications; or
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Contacting GoGastonNC directly.
Opt-out requests will be processed promptly.
Data Security
GoGastonNC employs reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. While reasonable efforts are made to protect information, no electronic transmission or storage method can be guaranteed to be completely secure.
Children's Privacy
GoGastonNC does not knowingly collect personal information from children under the age of 13. If such information is provided, we will take reasonable steps to address it in accordance with applicable laws.
Third-Party Websites
Our website may contain links to external websites operated by third parties. GoGastonNC is not responsible for the privacy practices or content of those websites. Visitors are encouraged to review the privacy policies of external sites.
Consumer Rights
Individuals may request to:
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Review personal information they have submitted to GoGastonNC
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Correct inaccurate information
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Request deletion of information where permitted by law
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Manage communication preferences or unsubscribe from future communications
Requests should be submitted using the contact information below.
Contact Information
Individuals who need this policy provided in an alternative format may contact GoGastonNC using the information below.
GoGastonNC
Gaston County Tourism Development
GoGastonNC.org
704-825-4044